Samsung Electronics dragged to courtroom over misleading advertising and marketing

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    Two French rights teams mentioned on Thursday that they had filed a grievance in opposition to South Korean tech large Samsung Electronics Co Ltd over alleged misleading advertising and marketing practices.

    The two Non-Governmental Organisations (NGOs), Sherpa and ActionAid-Peuples solidaires, mentioned Samsung Electronics had violated the basic rights of its workers in factories positioned in China and South Korea, contradicting commitments it had made, which it had used as a advertising and marketing device.

    The grievance was filed with the Paris prosecutor in opposition to each the group and its French subsidiary Samsung Electronics France (SEF).

    A spokeswoman for SEF didn’t reply to a name and written request in search of remark.

    Samsung Electronics says on its web site it abides by native legal guidelines and guidelines and that it applies a strict code of conduct.

    The world’s largest maker of semiconductors, televisions and smartphones says that it “will respect the basic human rights of all employees” and it “will not employ underage persons”.

    It additionally says it would respect native legal guidelines to safeguard the well being of workers.

    The grievance follows the adoption of a so-called “corporate duty vigilance law” in France in 2017, underneath which multinational firms that promote their merchandise in France should respect human rights and the surroundings wherever they function.

    “We’re asking the judiciary authority to sanction this unacceptable gap between these ethical commitments and the reality as observed in the factories by local NGOs,” Sherpa mentioned in an announcement.

    After reviewing the grievance, the Paris prosecutor will resolve whether or not to open a preliminary investigation or shut the case.

    Sherpa grew to become famend in France after a authorized motion in opposition to cement group LafargeHolcim for having allegedly paid armed teams together with Islamic State militants to maintain working in Syria from 2011-2015. (Reuters/NAN)

     

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